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The Reynolds Bickerstaff Podcast

Brand Harmony

February 07, 2018 Reynolds Bickerstaff Season 2 Episode 1
Brand Harmony
The Reynolds Bickerstaff Podcast
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The Reynolds Bickerstaff Podcast
Brand Harmony
Feb 07, 2018 Season 2 Episode 1
Reynolds Bickerstaff
Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."
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Show Notes
Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."