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The Reynolds Bickerstaff Podcast

Brand Essence: The DNA of your Brand

February 21, 2018 Reynolds Bickerstaff Season 2 Episode 2
Brand Essence: The DNA of your Brand
The Reynolds Bickerstaff Podcast
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The Reynolds Bickerstaff Podcast
Brand Essence: The DNA of your Brand
Feb 21, 2018 Season 2 Episode 2
Reynolds Bickerstaff
The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand. A customer must say "I get it," "I want it," and "I can't find it anywhere els."
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Show Notes
The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand. A customer must say "I get it," "I want it," and "I can't find it anywhere els."