2 weeks ago we reintroduced you to "Trust Agents" by Chris Brogan & Julien Smith. Now, we will complete the discussion by introducing you to the "Archimedes Effect."
"But Reynolds, what does this have to do with Real Estate?" Great question. Archimedes discovered Leverage, along with many other things. I will share some ideas about how to leverage the Web to accomplish more with less effort.
The Web is a gigantic lever. Everyday you can use it to accomplish anything more easily than before.
2 weeks ago we reintroduced you to "Trust Agents" by Chris Brogan & Julien Smith. Now, we will complete the discussion by introducing you to the "Archimedes Effect."
"But Reynolds, what does this have to do with Real Estate?" Great question. Archimedes discovered Leverage, along with many other things. I will share some ideas about how to leverage the Web to accomplish more with less effort.
The Web is a gigantic lever. Everyday you can use it to accomplish anything more easily than before.
Have a 10 minute video presentation, your seconds, afternoons and 75% will have forgotten everything in 48 hours. Okay. So video it, podcast it and turn it into a blog. So there's no way you could forget anything that we cover, especially three 60 video. I'm gonna get bumper stickers that say I support three 60 video. Um, seriously though today is a continuation from our trust agents presentation two weeks ago and we ended the presentation. I'm just trying to give you some encouragement that when you conclude the talent though not quite a myth is certainly overrated. You start to realize that you never need to see yourself as below and a one you should only believe that you don't yet have the experience that person does and then find a way to get it. So quick reminder, who are trust agents? Trust agents are people who, who humanize the web with social capital, you know, non sales oriented, non high pressure marketers who speak technology.[inaudible] technology, Lee speak technology really technology fluently. And I'm not a trust agent apparently cause I can't say that, but they spread their influence, um, through recommendations. And they use the web to do that. And we, the one we talked about was making your own game. If you remember. And today we're going to talk about number three, the Archimedes effect, which is all about leverage. And if you know Archimedes, we'll put you on the spot. Mary Archimedes was famous for a lot of thank you. Thank you. Just validated my entire presentation. Okay. So now that we know that, how does this even apply to real estate? Okay, good question. Archimedes, yes was mainly known for his discovery of theories and physics and mathematics, but he was very focused on doing more with less using him. He considered me the father of leverage and we think about leverage. It's in the mathematical sense, right? Is putting in less effort to do something more. You talked about how you could use leverage to move the whole world. So even in a lot of things that use leverage and what we're talking about with trust agents is do you want to take what you have and turn it into something more? So what do we, what kind of questions that, what do we really mean? We use new tools because they'll produce faster. Results are more effectively, right? We started riding bicycles, so we get to our friend's house, fashion and walking, and now they make electric bicycles so we can get there even faster with less effort, right? We still get there, so it's not making the job any better because we're still getting to our friend's house, but it's requiring less effort. Trust agents find ways to produce more results with the same effort and they use the web as their tool to do that. And this is what they do. The web, the web, the Internet is the biggest lever you can pull on to help you with your career. And we're just showing you example that with Facebook, right? So I'll put that video on Facebook that all my friends can see and I use Facebook as a lever to drive them back to my website. Or I posted on Linkedin and I use my influence there to share this content with them and attract them back to my website or somewhere else. You use your blog, your business relations from a previous career, your spouse's circle of friends, their coworkers, you, you use that and use sounds like really bad word, but you take that as your advantage and you use it in one place to help you in another. Right? So I'm asking all my Facebook friends posting a little blip of that video. I'm asking them to go to my youtube channel and check out the full length video that that's, that's leverage in the sense that we're talking about another good lever to pull on as goodwill. No, we were in real estate and sometimes this job seems like it's nothing but a bunch of favors. Right? Can you do this? Can you do that? Yo, can you do this? Well we do favorites cause we like people and it's the right thing to do. And because we want to be helpful. And the result of that is you accrue social capital as a side benefit of doing something good, but doing something good's about itself as, as its own reward. So when I ask you a question, is it wrong to think that what you do for someone will eventually be reciprocated? Is it wrong to think that? No. Is it wrong to expect it? Absolutely. So I mean that that is the difference there. It's not wrong to think that because you helped someone that it may be reciprocated, but a certainly wrong to that. Another lever, um, and this is coming back. We talked a little bit about it in the previous presentation about blogging before I go on, does it know what the blog, he knows it's a German dance blogging. We've login just adding video to your blog. That's all it is, why they call it blogging, I guess the V and the blog. So it's a one to many opportunity and it's a great way to stretch your message. And we talked about if you have a newsletter or like that video I just posted, the Facebook is only living on Facebook right now. So if I write a blog about how to use three 60 video to promote your open house or your new listing, and I add a bunch of content and I insert that video and I'll post it to my website or my blog site now that con, that same content, it's on my Facebook page right now is all over the web and it's much easier to share.
Speaker 2:And so
Speaker 1:I wanted to help you, I'll think about what are some good topics to use for this? How can you leverage your social capital? Um, so I always like to think of, you know, real estate is this fun, glamorous job and we're always went out to parties and people were asking us, how has real estate, isn't it so awesome? And it's amazing. So if you can come up with a topic that you could tell someone at a party and they could differentiate between what you think is interesting about what you do and what the average person thinks is interesting. So I'll give you a little example. You woke up with someone, they ask say, Allen, Hey, the house real estate. Well, you know, it's, it's been really interesting. Um, most of our, most of our clients are using Zillow and what we find is that Zillow,
Speaker 2:yeah,
Speaker 1:it has a great experience but a lot of their information is very inaccurate and that's why Bickerstaff parm created their own search app on the Google play store to create a better customer experience with accurate data. So I shared what I thought the average person thinks interesting. They love Zillow, right? Zillow is great and in a lot of ways, but it's still very inaccurate. But then very simply, I just talked about what I'm doing that I think is really interesting related to my career. That could be an entire blog topic or two minute video, you know, so everybody can relate to Zillow, right? Everybody knows about Zillow, but not everybody knows about the new app we just created on the Google play store and how they can use that. Delegating does not feel like a lever. It feels like, um, you drop a ball down a chute and just let someone else handle that message is going to delegate it and just get rid of it. But there are levers on the web. You can, you can pull and delegate duties to all across the world. Now I'm going to show you some examples.
Speaker 2:Yeah.
Speaker 1:If you're going to delegate a task to someone else or to a machine or a program, you're doing that in order to save time or cost, then it's your duty to figure out how to do that because what should happen when you delegate a task,
Speaker 2:what should happen?
Speaker 1:You delegate a task to someone. The work you delegate actually gets better results. I hire someone to help me organize my files because I'm not great at doing that. My files should be in a much better order then before, right? You're not delegating something to someone just because you don't want to do it. You want to get a better result so you can focus on your specific skillset.
Speaker 2:As you said,
Speaker 1:the web is a gigantic lever and I want to show you a couple of these sites. They bit, someone been around for a really long time.
Speaker 2:Okay.
Speaker 1:We've talked about this fiber. You're all familiar with that. You can go to Fiverr and literally enter anything and you know, for five bucks you can have people bid on your business.
Speaker 2:Okay?
Speaker 1:Virtual receptionist, call Ruby. This one's been around for a while. Maybe you're getting a lot of calls from leads or your business is growing or you just don't want to take calls after a certain period of time. You can hire ruby bond is something, I think I saw one of the leading Ari or maybe Inman connect conferences, but bond writes a handwritten note. You don't have time to write a handwritten note. This machine will do it for you, you will pay for it. But it's pretty cool. Like who, who's received a handwritten note in the last two weeks.
Speaker 2:Okay, that's 25% of the room.
Speaker 1:Did you read it? Did you save it? At least at least took longer to get to the trashcan and eventually we'll get there but probably sat out for a little while. I mean a handwritten note is really nice. Um, even if it's Bob, you know,$10,000 computer, it's a really nice handwritten, no, don't tell them you use bond. Just use bond and you can write the note from your phone. Upwork. Um, this is, uh, at least a new one to me. Hire freelancers. Maybe you're working on a project you need help creating some blogs or doing something. What does it say? What type of work do you want done?
Speaker 2:Okay,
Speaker 1:you just type in stuff and oops, sorry. Skillshare. This is an interesting one. This is for you to learn how to do other things. Maybe you want to learn creative writing, craft personal essays with impact ink drawing techniques. You can literally go to skillshare and learn how to do almost anything. And then last kind of levers to pull. This is just another phone service. Uh, Google voice. If you get g mail, uh, you can use Google voice and that may be a way to route your calls or keep your number of that or just keep track of stuff. That's really what the web is. Four is use it as a tool. It is a lever for your business. You have to decide which levers you're going to pull and how they're going to be effective. But what's the challenge? And this is a challenge every year. I was not really excited about spending my entire Sunday figuring out how to do a 32nd video. Right? My kids were not at home. They stayed, the grandparents say say had to run some errands. So pulled it out and said, I got to learn how to use this. You know, this is something I think could be really cool. And so what happens is most people wait for the technology to become commonplace before they start taking advantage of it. And we've got to stop doing that. You got to trust stuff. Um, because when the right technology comes along, if I had not been using the previous GoPro models are doing video a long time ago, I probably would have thrown this thing in the lake, which would have done it good cause it's waterproof and it floats. It's a stolen and gotten rid of it. But you, you have to embrace some of this technology. Um, because the real secret of most successful people is they are on the web. They're always trying new things and a lot of time it's just for fun. But the benefit is sometimes it's useful for business too. But remember this, this is the key to all trust agents and this is really what we're talking about is communication. Why don't we trust people is still the same. We still trust people for the same reasons. It's only the ways we come to be trusted that had been changing. And that is because communication has been changing,
Speaker 2:right?
Speaker 1:That's why handwritten notes are still so powerful and someone sends me a handwritten note instantly. I think that's a person I can trust. That person took time out of their day just to tell me something. It could have been sent as a text or email, but that's someone that, that the cares.
Speaker 2:So
Speaker 1:our business relies on trust. We trust our clients, we want our clients to trust us. But the reason we keep bringing these topics to you is because it is changing so quickly, is that they want to be able to trust us. If they don't see you in these places and doing these things, they may think that you're not an agent and they could trust with their business. Right? Cause that's what's really important. That's what their want to know is can I trust you to sell my house? Can I trust you to help me navigate the digital marketplace, to find a home that I'm in to love living in? And that's what being a trust agent is about, is understanding how communication is changing so that you can be right there in front of your clients when they need you. It's a tough challenge. I don't know how we're going to communicate with people with 10 years from now, but just in the previous 10 years. And we have seen a lot, but still some things in never going to change. And that's why we trust people. While we want to use a real estate agent, we just have to think about how we're communicating with them so that we can capture their attention because their attention is now on multiple platforms all the time. That's how you have to know about Facebook. Um, you have to know about Instagram stories.
Speaker 2:Okay.
Speaker 1:We were laughing Gann this talking about, um, a video from my son who's five, I just found out, um, he used the current babysitters, snapchat account to snapchat. Well, I mean he didn't use it himself. She opened, ended up, okay. She opened up snapchat because she heard about him talking to her friend at tennis practice the other day and I'll just go ahead and tell you, um,[inaudible] asked his 15 year old girl, she was hitting on the ball machine and he said, Hey, my name is Ronnie Bickerstaff, I'm five, what are you doing? And she said, she said, I, I'm, I'm hitting tennis balls. And he said, I'd like to do that with you sometime. And, and then she started laughing and it, and then he said, will you be my private babysitter? And she said, well, don't you already have a babysitter? He goes, no, I just want you to be my babysitter. So his current babysitter is friends with this other girl and she was kind of making fun, civil ready. Do you want to snapchat with so and so? Oh yeah. Oh yeah. So it's five year old, you know, snap chatting or sending a message. And I mean that's, that's cute stuff, right? But my point is there are tweens and teenagers using this technology to communicate in a way that none of us in this room or communicate. Right? So, and then when we start using that platform, they will jump to something else. So the way we're communicating has been changing and there's never been more platforms than ever. You no longer have to ask someone at your house to get off the phone so you can call someone. Right? But these kids don't even know his stress and struggle of waiting for a sibling to get off the phone. And then worst picking up the phone while you're talking to someone and less name. That doesn't happen anymore. So does it. Yeah. You, you never had to wait for a phone, have you Raymond. So anyway, that's just who want to leave you all with is is thinking about the way you communicate. There was so many different platforms, but what's appropriate for you to communicate with your clients. That's all. Thank you all for being here this morning. Right.