The Reynolds Bickerstaff Podcast
This podcast is focused on sharing Business Ideas with Real Estate Agents and small business owners. Most of our Episodes are recorded during our Business Meetings at Bickerstaff Parham Real Estate. If you are interested in growing professionally and personally, then you've found the right Podcast.
The Reynolds Bickerstaff Podcast
Referral Marketing: Why do we give referrals?
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Reynolds Bickerstaff
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Episode 22
According to Larry Kendall and Scott Degraffenreid, we give referrals to LOOK GOOD. Did you know that a face to face referral has an 80% success rate when compared to advertising? This incidence of consideration is a term that addresses how often you defer to a referral or piece of advertising when considering a purchase. Statistics show that when someone suggests something to you, you will consider that suggestion the next time you have an opportunity to buy or use that product 80% of the time. This is INCREDIBLE!!!!!! With thousands of attempts to capture our attention each day, the only way to break through is with a personal referral.