The Reynolds Bickerstaff Podcast
This podcast is focused on sharing Business Ideas with Real Estate Agents and small business owners. Most of our Episodes are recorded during our Business Meetings at Bickerstaff Parham Real Estate. If you are interested in growing professionally and personally, then you've found the right Podcast.
The Reynolds Bickerstaff Podcast
Blue Ocean Strategy
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Reynolds Bickerstaff
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Season 2
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Episode 3
This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review.
How do you create and capture new demand in the Real Estate Business? Blue Oceans focus on Value & Cost. Red Oceans focus on Value or Cost.